A website with the quiet authority of the advisor behind it.

The problem

Where KA Consultancy was when we started.

Kate Aldridge had a decade of consultancy experience and a client list built almost entirely on referral — but no digital presence that matched the calibre of the work. When a trustee or CEO Googled her before a first meeting, there was nothing doing the reassuring.

Boutique consultancies live and die on perceived seniority. A generic template site doesn't just fail to help — it actively undercuts a practice whose whole promise is considered, senior counsel.

The approach

What we actually built.

Designed an editorial, almost print-like aesthetic — warm neutrals, a blush accent, serif headlines — that feels closer to a professional journal than a marketing site. The design does what Kate does: stays calm and inspires confidence.

Gave each of the ten service lines its own dedicated page — grant fundraising, corporate fundraising, business planning, cashflow forecasting, project development and more — so every referral lands on a page about exactly the thing they were referred for.

Structured the whole site around one unmistakable action: book a discovery call. Clear four-step methodology, honest testimonials, and a single enquiry path with no friction.

• Website
• Brand & positioning
• SEO foundations

The outcome

What changed because of the work.

KA Consultancy now has a digital presence that carries the same weight as a personal recommendation — the site referrals check before they call, and the reason cold visitors feel safe enough to book.

The ten dedicated service pages give the practice a proper search footprint across every specialism, rather than one homepage trying to rank for everything.

The brand now scales beyond word of mouth: proposals, LinkedIn and email signatures all point somewhere that closes the credibility loop.