Content · 7 min lesson
Forget posting for the algorithm. Local content works when it answers the questions your customers already ask.
Look at Google's 'People also ask' for your services — those are literal customer questions. One honest, useful article per question builds visibility and trust simultaneously.
The articles local customers actually search: 'how much does X cost', 'X vs Y', 'how long does X take', 'signs you need X'. Most businesses avoid these topics; the ones that answer them win the customer's first click.
'Boiler servicing in Canterbury: what to expect' will outperform a generic national-style post for you every time. Name the towns you serve. Show local jobs.
Consistency beats volume. Twelve genuinely useful articles a year will transform a local site's search footprint. Recycle each one into social posts and your newsletter.
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